Beer. Not many words come to mind other than Coopers when associated with beer. Call me bias or just a bloody South Australian, but I genuinely grew up drinking those 'Green Labels' and getting weird looks when ordering a Coopers Pale when interstate.
And when my uni roommates dabbled in home brew (highly illegal on campus but) the can they reached for was nothing but a Coopers DIY can, and only goodness flowed from there.
When asked to shoot a series of films for their 'Master of the Brewniverse' competition I laughed out loud, praising the agency for the name and getting the rights and branding across the line, heck I would have done it for free.
The icing on the cake was filming the head of Coopers slurring through an Adams Family joke with Dylan Lewis (who I grew up watching on Recovery) as they tasted some 18 beers in 6 hours.
And they call this work.